The addition of HDTV to the new Xbox is intended to create an advanced and realistic high-definition experience. To promote the console, the two companies plan to place over 25,000 Samsung high-definition televisions in Microsoft’s Xbox retail kiosk locations.
Samsung said its LCD TV offers a 12 millisecond pixel switching speed designed to eliminate scan lines, improved picture quality and audio technology and speakers with surround sound.
The next-generation Xbox will incorporate Samsung-branded products as well as instances of Samsung’s logo as part of the overall HD gaming experience.
The alliance builds on the existing relationship between the two firms, who are currently involved in other collaborative technology efforts. Samsung’s Smartphones, digital audio players and new portable media centers feature Microsoft’s Windows suite of products.
