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March 28, 2005

Samsung adopts Atsana’s media processor for new feature phone

Electronics giant Samsung Electronics has selected the J2211 media processor from Atsana, a developer of multimedia processors for mobile devices, for its 2 Mpixel SCH-M309 camera phone.

By CBR Staff Writer

The SCH-M309 model will combine Atsana’s J2211 media processor to offer advanced camera features including high quality 2 Mpixel JPEG image capture, QVGA MPEG4 video record and playback, special effects, auto-focus, digital zoom and TV-Out. Images and video can be stored directly to either the phone’s internal memory or onto a removable Trans Flash memory card.

By offloading demanding media processing tasks from the baseband processor, the SCH-M309 is optimized for battery life and performance, said Alex Leupp, CEO at Atsana. Samsung wants flexible solutions that are affordable and reduce time to market. The J2211 not only meets this requirement for Samsung, but raises the bar for multimedia quality and performance in camera phones at large.

The SCH-M309 phone was introduced this month in China.

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