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October 30, 2012

Samsung to broaden global lead over Apple in smartphone market during 2013

The difference between market shares of both the smartphone manufacturers is projected to rise to 16.6% points next year

By CBR Staff Writer

South Korea based Samsung’s diverse portfolio of products, mainly Galaxy smartphones, is expected help the company broaden its worldwide lead over US based Apple in the smartphone market during 2013, according to a new report.

According to a report from Korea Investment & Securities cited by Yonhap News Agency, Samsung is anticipated to sell 284 million units globally, that would further allow it to have a 37% share of the worldwide smartphone market in 2013, over Apple’s 20.4% to 157 million units.

The report revealed that the difference between market shares of both the smartphone manufacturers is projected to rise to 16.6% points next year, over the current 13.2% points.

The South Korean firm’s further advantage over Apple has been mainly credited to its strong sales of low to mid-range Galaxy series smartphones in addition to top range Galaxy models.

Further than Apple and Samsung, the report also noted other Chinese firms including ZTE and Huawei Technologies that are expected to report growth due to rise in their domestic market.

During the period, Huawei’s market share is expected to increase by 4.7% from the existing 4.2%, while ZTE’s share will rise from 3.9% to 4.4% over the corresponding period.

According to an earleir report by Juniper Research, Samsung has expanded its lead in smarphone market, shipping about 56.3 million smartphones during the third quarter of this year.

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The number of shipment by the South Korean firm is almost double compared to the number of smartphones shipped by its close rival Apple, which sold 26.9 million units during the period.

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