Samsung has taken to The Wall Street Journal, The New York Times and he Washington Post to say sorry for Galaxy Note 7 saga.
The South Korean tech giant printed a full page apology for its recall of the Galaxy Note 7 following concerns over the devices overheating when charging. Signed by Gregory Lee, president and CEO of Samsung Electronics North America, the letter read:
“An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry,” Samsung says in the ad. “We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.”
The full-page advert then goes on to another Samsung recall, with the company reassuring customer that they are ‘moving quickly to offer our customers unprecedented remedy options’ in regards to the 2.8 million washing machines reportedly affected with safety concerns.
The full-page adverts, placed in leading national newspapers, is just one move made by the tech giant in efforts to bounce back from the Note 7 fallout.
The Note 7 saga began after customers started reporting that devices were overheating and catching fire. Samsung issued a voluntary recall for its Galaxy Note7 devices in September after 35 cases of malfunctioning devices, quickly followed by the smartphone maker ordering Galaxy Note7 users in South Korea to immediately switch off their phones and exchange them as soon as possible.
In October, Samsung made the drastic move to recall and permanently discontinue production of Galaxy Note 7 devices as it sought to contain damage from the malfunctioning devices. Shares plunged more than 8%, with Samsung’s mobile business recovery proving short-lived.
Samsung will hope the advert will add to its damage limitation methods and help retain custom for its other mobile products. Reiterating its message, the advert closed with Samsung saying: “Most importantly, safety remains our top priority. We will listen to you, learn from this and act in a way that allows us to earn back your trust. We are grateful for your ongoing support and again, we are truly sorry.”