View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
November 8, 2016

Samsung says sorry in NY Times, Wall Street Journal and Washington Post ad

Samsung 'truely sorry' for the Galaxy Note 7 saga.

By Ellie Burns

Samsung has taken to The Wall Street Journal, The New York Times and he Washington Post to say sorry for Galaxy Note 7 saga.

The South Korean tech giant printed a full page apology for its recall of the Galaxy Note 7 following concerns over the devices overheating when charging. Signed by Gregory Lee, president and CEO of Samsung Electronics North America, the letter read:

“An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry,” Samsung says in the ad. “We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.”

The full-page advert then goes on to another Samsung recall, with the company reassuring customer that they are ‘moving quickly to offer our customers unprecedented remedy options’ in regards to the 2.8 million washing machines reportedly affected with safety concerns.

The full-page adverts, placed in leading national newspapers, is just one move made by galaxynote7the tech giant in efforts to bounce back from the Note 7 fallout.

The Note 7 saga began after customers started reporting that devices were overheating and catching fire. Samsung issued a voluntary recall for its Galaxy Note7 devices in September after 35 cases of malfunctioning devices, quickly followed by the smartphone maker ordering Galaxy Note7 users in South Korea to immediately switch off their phones and exchange them as soon as possible.

In October, Samsung made the drastic move to recall and permanently discontinue production of Galaxy Note 7 devices as it sought to contain damage from the malfunctioning devices. Shares plunged more than 8%, with Samsung’s mobile business recovery proving short-lived.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Samsung will hope the advert will add to its damage limitation methods and help retain custom for its other mobile products. Reiterating its message, the advert closed with Samsung saying: “Most importantly, safety remains our top priority. We will listen to you, learn from this and act in a way that allows us to earn back your trust. We are grateful for your ongoing support and again, we are truly sorry.”

Also on CBR: Should you swap your Smasung Galaxy Note 7 for the Huawei Mate 9?

Topics in this article : , ,
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.