Samsung Electronics America and the US Olympic Committee (USOC) have launched the US Olympic Genome project, a social media platform for the London 2012 Olympic and Paralympic Games.
Samsung, the official wireless telecommunications equipment partner of the USOC, said the platform allows Americans to connect to Team USA and the Olympic Movement through an online community of like-minded individuals.
Samsung Electronics North America senior vice president and chief marketing officer Ralph Santana said the U.S. Olympic Genome Project will help consumers discover how they’re connected to these athletes.
"As we approach London 2012, we hope to fuel a sense of connection and passion for the Olympic Games among consumers, especially as they get to know the Olympians and Paralympians through this innovative social media platform," added Ralph.
Fans can connect to the athletes and the Olympic Movement through Samsung.com/HowOlympicAreYou and use their Facebook profile to connect to the Genome Project.
With the Genome Project, fans can share their connections with their Facebook friends, take quizzes to raise their member status, learn about athletes, and follow Team USA news.
Fans gain status as members of the Genome community by answering questions which also creates chances of creating connections to more athletes and earn tokens that can be redeemed for prizes.
Team USA athletes will be able to use this platform to share information about themselves, raise awareness of their sport, keep fans up to date on their training and raise funds to support their Olympic and Paralympic Games efforts.
