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October 31, 2014

Samsung kicks off mobile comeback with ‘slimmest’ smartphones

Launching in China, the A3 and A5 will feature an all-metal jacket.

By Ben Sullivan

Samsung has released two metallic-bodied smartphones to the Chinese market in an attempt to regain lost ground following a sales slump.

The Galaxy A3 and the Galaxy A5 will be launched in China in November, and will be the first Samsung phones to feataure a fully-metallic body, just like that of the iPhone 6.

In the Chinese smartphone market, Samsung was toppled by Xiaomi as the top smartphone maker in Q2.

Further poor financial results in Q3 have pushed Samsung to rethink their smartphone strategy, and the two new devices claim to be Samsung’s ‘slimmest smartphones to date’.

The A5 features a 5-inch screen with a 15MP camera, 2GB of RAM and a 1.2GHz quad-core processor. The A3 will have a slightly smaller 4.5-inch screen, 1GB of RAM and an 8MP camera. Both phones will run on Android 4.4 KitKat and support 4G connectivity.

Xiaomi’s mid-tier phones have propelled the Chinese manufacturer to the number three spot in global smartphone shipments, and pushed Samsung down the rankings in China. Samsung’s mid-tier smartphones faced criticism for not being distinct enough from Xiaomi’s or Lenovo’s mid-tier offerings.

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