Samsung is set to raise its 2012 investments to $41.4bn, according to media reports.

The company, which currently employs 350,000 people, said it will be adding 26,000 employees this year, compared to previous year’s 25,000.

Analysts expect the investment to be made in mobile chips and next-generation OLEDs that are used in high-end mobile gadgets, the next big thing in TV screens.

According to preliminary figures, Samsung is set to report an operating profit of 5.2tn won in fourth-quarter.

Samsung is looking at improving its spend in flash chips, computer memory chips and the like.

Samsung did not make it clear whether the funds will be used to expand capacity at Austin, Texas, which is known for producing chips for Apple devices.

Apart from its own line of mobile products, Samsung makes mobile processors for use in Apple’s iPhone and iPad, with spending on system chips exceeding that of the memory chips for the first time – at 7.5tn Korean won.

Samsung Electronics will account for 80% of the capital spending, it was revealed.