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December 19, 2011

Samsung appoints Fred Crespo as director in the Hospitality Sales and Marketing

He will focus on emerging technologies in the hospitality sector

By CBR Staff Writer

Electronics and telecommunications firm Samsung Electronics America has appointed Fred Crespo as director of Technology and Business Development in the Hospitality Sales and Marketing Group.

Formerly, Crespo acted as a vice-president of Information Technology for Rosewood Hotels & Resorts, where he was responsible for overseeing day-to-day corporate IT operations as well as technical leadership and direction for all Rosewood properties.

As a director of Technology and Business Development, Crespo will focus on emerging technologies in the hospitality sector, with a focus on creating and delivering interactive guest room experiences, leveraging Samsung’s leadership in Smart TV and cross-platform connectivity.

Samsung US Hospitality Business leader and Marketing vice-president Jonas Tanenbaum said Fred’s background in the hospitality industry and in particular, his understanding of multiple technologies related to the hotel environment will make him a superb addition to the Samsung team.

"Fred is ideally positioned to develop unique products and programs to support Samsung’s new generation of hospitality offerings," said Tanenbaum.

Samsung USTechnology and Business Development Hospitality Sales and Marketing Group director Fred Crespo said Samsung has an absolutely tremendous opportunity in the hospitality industry.

"To date, there has often been a gap between the technology that consumers enjoy in their homes and what they find in hotel rooms or cruise ship cabins. I’m excited to help close that gap and delight travelers with a state of the art experience," said Crespo.

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