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Technology / AI and automation

Salesforce’s rebrand of Heron Tower faces rejection

Salesforce are alleged to be backtracking on their plans to rebrand Heron Tower in London with their own name, following protests from other tenants.

The business software firm announced the renaming of the building at a swish press event earlier this year, amidst a major expansion in the European market.

Contacted for comment by CBR, the company said it did not have anything to say about the story at present.

Commercial tenancy firm Landmark previously said it received complaints from other companies within the tower, but a seemingly victorious Salesforce continued to treat the matter as a done deal.

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"When we first notified our clients, about five or six emailed back asking if this was some kind of belated April Fool’s joke," Landmark managing director Richard Gill told The Times.

The newspaper City A.M. reported that the site will be renamed 110 Bishopsgate, though Salesforce will be allowed to keep their branding within the building.

The City of London’s planning committee will meet on the 23rd to make a decision on the name change, and is understood to be contemplating rewriting guidelines for future alterations.

CBR understands that in the future companies will only be allowed to apply to change the name of a building if they occupy half its office space.


This article is from the CBROnline archive: some formatting and images may not be present.