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August 27, 2014

Salesforce introduces LinkedIn style cloud collaborator

Community cloud claims to help engage customers with social battleground.

By Ben Sullivan

Salesforce has booted up a community cloud platform, dubbing it a ‘battleground’ for the future of customer engagement.

The Salesforce1 Community Cloud will allow companies to create their own LinkedIn-like communities that are connected to their business processes to help engage customers, partners and employees.

"More than 2,000 active communities have gone live since we first offered a communities product just over a year ago," said Nasi Jazayeri, executive VP of Salesforce1 Community Cloud. "Based on the success we have seen with customers, tremendous market opportunity and support from our ecosystem,salesforce.com is doubling down on communities with our new Community Cloud."

"The Community Cloud represents an important moment in the industry, ushering in new lattice-like business models for how people work, how they engage their customers, and how they connect," said Cathy Benko, VP Deloitte Consulting LLP.

Salesforce used LinkedIn as a role model for the platform. The tower-renamer said: "LinkedIn is an example of a company that, among other things, in the consumer world, has created a community for recruiters and job seekers. Members can personalise their job search, connect with colleagues and discover and share information about job openings — all from any device. Today, companies want to create their own communities with the same personalisation and mobile access of LinkedIn that are also completely connected to their business processes."

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