Over the last 12 months, the bank has seen a 73% increase in visits to its own website.
The online bank says that one possible driver behind the continued growth of online purchasing of financial services is the increasing level of access to high speed internet connections at home which is making the internet even faster and therefore more convenient.
Indeed, 62% of the UK adult population are now frequent web users. A second driver may be consumer awareness of internet payment security systems. Sainsbury says that consumers’ confidence is on an upwards curve and once an individual makes one successful transaction, they are more willing to repeat the experience.
Kevin Barrett, director of eCommerce at Sainsbury’s Bank, said: The internet has become an important life tool, playing an increasing role in the way we conduct our daily affairs – whether it’s shopping, booking a holiday or sorting our finances. The general acceptance of buying goods or services online means that the web is now a mainstream and vital channel for businesses to interact with and sell to customers.
