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January 30, 2012

RIM slashes price of Blackberry PlayBook tablet to £169

Keeping competitive tablet market in mind

By CBR Staff Writer

Blackberry phone maker RIM has now slashed price of its PlayBook QNX-powered BlackBerry PlayBook tablet to £169.

This is the second time RIM has reduced the price of PlayBook, after bringing it down by £150 last October.

In November again, it brought down the prices of tablets in the US market to $199, which resulted in a sell-out on ‘Black Friday’ at Best Buy, the shopping store.

In the face of competition in the tablet market and a long-awaited second edition of the PlayBook OS, RIM has been struggling in the tablet-space, with the hope that the pricing measures would bring in improved sales volume.

Some experts hint the PlayBook will go off the shelves just as WebOS-powered TouchPad was pulled off by HP.

Playbook QNX-powered BlackBerry PlayBook will now sell at Warehouse, PC World and Dixons Store Group (DSG) outlets at the reduced cost, with 32GB and 64GB capacity versions now costing £199 and £249, respectively.

According to RIM’s new CEO Thorsten Heins, the company is planning to launch two more PlayBooks.

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