View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
January 30, 2012

RIM slashes price of Blackberry PlayBook tablet to £169

Keeping competitive tablet market in mind

By CBR Staff Writer

Blackberry phone maker RIM has now slashed price of its PlayBook QNX-powered BlackBerry PlayBook tablet to £169.

This is the second time RIM has reduced the price of PlayBook, after bringing it down by £150 last October.

In November again, it brought down the prices of tablets in the US market to $199, which resulted in a sell-out on ‘Black Friday’ at Best Buy, the shopping store.

In the face of competition in the tablet market and a long-awaited second edition of the PlayBook OS, RIM has been struggling in the tablet-space, with the hope that the pricing measures would bring in improved sales volume.

Some experts hint the PlayBook will go off the shelves just as WebOS-powered TouchPad was pulled off by HP.

Playbook QNX-powered BlackBerry PlayBook will now sell at Warehouse, PC World and Dixons Store Group (DSG) outlets at the reduced cost, with 32GB and 64GB capacity versions now costing £199 and £249, respectively.

According to RIM’s new CEO Thorsten Heins, the company is planning to launch two more PlayBooks.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.