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June 29, 2011

RIM BlackBerry remains top corporate mobile phone choice in US

Google Android and Apple iOS follows with adoption rates of 42% and 49%, respectively

By CBR Staff Writer

Research In Motion’s Blackberry remained the preferred choice for corporate in the US for mobile communication with 72% adoption rate, followed by Google Android and Apple iOS with adoption rates of 42% and 49%, respectively, according to Strategy Analytics report.

The report, 2011 Enterprise Mobility Mid-Year Recap and Outlook, revealed that an average of 11% employee-owned devices (BYOD – Bring-Your-Own Device) that are reimbursed by US businesses.

The report said the exponential growth in enterprise support for iOS and Android suggests that Apple and Android devices and supporting ecosystems are gaining credibility in their own right as corporate standard-issue with appropriate levels of IT support.

This is in contrast to the relatively modest, but growing level of reimbursement for BYOD devices, the report added.

Strategy Analytics director of Wireless Enterprise Strategies service Andrew Brown said, "Nevertheless, IT policy management remains a challenge, suggesting a major opportunity for mobile device and application management solutions."

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