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September 20, 2012

RIM attracts mobile app developers with Marmalade software

RIM is aiming at BlackBerry 10 to claw back its lost mobile market share

By CBR Staff Writer

Research In Motion (RIM), the manufacturer of BlackBerry has joined hands with software development kit (SDK) maker Marmalade to offer licenses to mobile applications developers to bring their games and apps to the upcoming BlackBerry 10 and PlayBook tablets, in a bid to attract application developers.

RIM’s collaboration with Marmalade follows is part of company’s effort to attract content to the BlackBerry 10 platform to claw back to its share in the global mobile market dominated by Apple and Samsung Electonics.

RIM Developer Relations and Ecosystem vice president Alec Saunders said this offer showcases the power and flexibility of BlackBerry 10 for gaming.

"Together with Marmalade, we’re working to make it as easy as possible for mobile developers to bring their apps to the BlackBerry platform."

The offer will facilitate developers to supervise their content all through multiple operating systems, and is anticipated to generate thousands of new apps earlier to the launch of new devices.

Marmalade also revealed that developers can influence this offer to exploit the powerful gaming capabilities of the BlackBerry PlayBook in addition to the first-to-market opportunity that the BlackBerry 10 platform presents.

The Marmalade’s SDK will allow developers to build up natively with C/C++ or create hybrid applications in HTML5, aiming smartphones along with desktop and laptop computers.

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Rim has also signed a new patent licensing agreement with Microsoft in which, the Blackberry maker has licensed Microsoft’s patents interrelated to the exFAT file system, which allows formatting flash storage media for use in mobile.

According to Microsoft, the new exFAT file system can handle much larger files over the earlier file systems and allows faster access.

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