View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
September 20, 2012

RIM attracts mobile app developers with Marmalade software

RIM is aiming at BlackBerry 10 to claw back its lost mobile market share

By CBR Staff Writer

Research In Motion (RIM), the manufacturer of BlackBerry has joined hands with software development kit (SDK) maker Marmalade to offer licenses to mobile applications developers to bring their games and apps to the upcoming BlackBerry 10 and PlayBook tablets, in a bid to attract application developers.

RIM’s collaboration with Marmalade follows is part of company’s effort to attract content to the BlackBerry 10 platform to claw back to its share in the global mobile market dominated by Apple and Samsung Electonics.

RIM Developer Relations and Ecosystem vice president Alec Saunders said this offer showcases the power and flexibility of BlackBerry 10 for gaming.

"Together with Marmalade, we’re working to make it as easy as possible for mobile developers to bring their apps to the BlackBerry platform."

The offer will facilitate developers to supervise their content all through multiple operating systems, and is anticipated to generate thousands of new apps earlier to the launch of new devices.

Marmalade also revealed that developers can influence this offer to exploit the powerful gaming capabilities of the BlackBerry PlayBook in addition to the first-to-market opportunity that the BlackBerry 10 platform presents.

The Marmalade’s SDK will allow developers to build up natively with C/C++ or create hybrid applications in HTML5, aiming smartphones along with desktop and laptop computers.

Content from our partners
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape
Green for go: Transforming trade in the UK

Rim has also signed a new patent licensing agreement with Microsoft in which, the Blackberry maker has licensed Microsoft’s patents interrelated to the exFAT file system, which allows formatting flash storage media for use in mobile.

According to Microsoft, the new exFAT file system can handle much larger files over the earlier file systems and allows faster access.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU