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Technology / AI and automation

Reynolds and Reynolds integrates CAI to ERA DMS

Reynolds and Reynolds, a provider of software and services for the automotive retail industry, has announced the integration of Computer Assisted Instruction into its ERA dealership management system.

Computer Assisted Instruction (CAI) is reported to be a proven method for training dealership personnel to aid in better utilisation of the dealership management system which typically translates into higher productivity and customer satisfaction for dealerships.

CAI, which is optional for ERA dealers, provides them with access to no-cost training in an initial library of more than 100 self-paced courses in ERA, each course tailored to specific roles in the dealership.

The courses can be taken any time from any ERA workstation in the dealership. Additionally, with every new ERA software release, CAI courses help employees learn about the latest dealership management system (DMS) enhancements.

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Jon Strawsburg, vice president of product planning at Reynolds and Reynolds, said: Most dealerships, regardless of what DMS they are using, recognise the opportunity to improve how their employees use the DMS in order to get more out of it for their business. This is especially true in hiring and training new employees and in training all employees on new software releases.


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CBR Staff Writer

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