Macromedia Inc was represented by its chairman and chief executive Bud Colligan, who told the conference the company is making investments to produce revenue growth in the fast-growing multimedia market its top priority: The profits will take care of themselves, if that happens, he added. Macromedia shares slid early last month after Colligan said in a meeting with analysts on September 4 that the company expected quarterly earnings to be flat to 10% down on 1995. He said the company was seeing sales of its products for Windows increase as a portion of total sales, taking share away from the Mac – as of the June quarter, our Windows business was up over 100%, our Mac business was up 21%, he noted.