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January 10, 2011

Retaligent launches new retail-specific CRM offering

Combines traditional back-office marketing functions with in-store clienteling tools

By CBR Staff Writer

Retail software company Retaligent Solutions has launched its new retail-specific Customer Relationship Management (CRM) offering Charisma 1:1, which is built on the Microsoft Dynamics CRM 2011 platform.

The new Charisma 1:1 provides a fully integrated, end-to-end Retail CRM, Clienteling and Loyalty offering, by combining traditional back-office marketing functions with in-store clienteling tools.

The new offering drives relevant, timely customer communication and real-time recommendations across multiple channels.

The company said that the Charisma 1:1 would allow retailers to create connected relationships with their customers, supported by a 360-degree view of their needs and leads to empowered sales associates capable of delivering more personalised customer experiences.

In addition, the new offering leverages the Microsoft Dynamics CRM extended application platform (xRM), to provide interoperability and integration capabilities.

The application utilises the product functionality of Microsoft Dynamics CRM enhanced with the company’s in-store clienteling, loyalty, and in-store campaign management capabilities to fulfill the specific needs of the retail industry.

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Retaligent president and CEO Bryan Amaral said Charisma 1:1 represents a unique opportunity for retailers to accelerate the execution of their customer engagement strategies by driving sales growth while improving sales associates’ productivity.

"Building Charisma 1:1 on the Microsoft Dynamics CRM platform allows us to deliver our offerings to a broader retail audience at a lower total cost of ownership," Amaral said.

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