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October 14, 2009

RepublicBankAz Deploys Banking On Tool From IMN

Enables RepublicBankAz to provide retail and commercial customers with educational content they can use to make right financial decisions

By CBR Staff Writer

IMN, an e-communication company, has announced that Arizona-based RepublicBankAz, has deployed its Banking On, IMN’s financial services industry solution.

Reportedly, Banking On, enables RepublicBankAz to deploy e-newsletter programs containing relevant content designed to engage and educate customers on financial services and generate leads for cross-selling opportunities.

According to Mr. Reece, RepublicBankAz also plans to leverage additional Banking On capabilities that will enable the bank to communicate with customers through mobile devices and social media, channels that are increasingly utilized by younger market segments to gather information on business and personal finance.

Jonathan Reece, vice president for RepublicBankAz, said: “Banking On allows us to regularly connect with customers online without having to allocate time and internal resources to create the material. It enables RepublicBankAz to consistently provide retail and commercial customers with educational content they can use to make the right financial decisions. Its analytical features also identify which customers are best suited for our products based on the content they view. This enhances our cross-selling and creates revenue generating opportunities that are important for our growth as an institution.”

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David Fish, CEO of IMN, said: “Banking On enables RepublicBankAz to effectively compete with larger banks by providing them with all of the elements necessary to publish an engaging customer communication.”

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