Replay Networks Inc, the personal television company that leapt onto the radar screen when Netscape co-founder and AOL CTO Marc Andreessen joined the board, has appointed a panel of entertainment executives to help plan and implement its television portal strategy. This portal, to be called the Replay Network Service (RNS), is designed to let broadcasters, networks and studios offer TV programming on demand using existing infrastructure. Many failed video-on-demand pilots of the early nineties called for expensive broadband deployment. Replay’s Entertainment Advisory Council consists of the former president of USA Networks Entertainment, Rod Perth; ad agency executive Jack Balousek; former president of SF Broadcasting, Steven Carlson; and Roger Keating, a former senior VP at Comcast Cable. Anthony Wood, CEO of Replay, explained his belief that some Silicon Valley companies have lost deals with the entertainment industry because they lacked respect for Hollywood’s issues and culture. In spite of its name, Replay is going to great lengths to avoid making the mistakes of the past.