Rentabiliweb, a provider of website traffic monetisation services, has acquired Vidalia and its subsidiaries to broaden its catalogue of monetisation offerings and strengthen its activity in new businesses for exchanging electronic and monetary information, namely between automatons and machines.
Vidalia Group designs and hosts online services enabling remote access to information and interactive data exchange.
The company works in the areas of Business to Machine (BtoM), multichannel customer relations, 0800 numbers (special numbers), interactive voice services and messages, IP telephony and SAAS services.
Vidalia Group clients include Brinks, M6, Cofidis, Niele, Virgin Mobile, Presence Verte, Vitaris Response, Cegelec Secure, Mister Good Deal, Brandalley, Randstad, Rent-a-Car and others.
Rentabiliweb Group chairman Jean-Baptiste Descroix-Vernier said the acquisition rounds out a year of very strong growth for the Group, both organic and external, and Rentabiliweb is focusing on tactical, scaled investments that are easy to incorporate and create value for shareholders.
"By becoming a specialist in the ‘Business-to-Machine’ field, Rentabiliweb is extending its monetisation range and further enhancing the profitability of its B-to-B activities," Vernier said.
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Rentabiliweb said that by uniting the two entities enable the development of high-level synergies and complementary product ranges, namely monetisation services for professionals (B-to-B) and Interactive Voice Server (IVS) services.
Rentabiliweb will make a cash payment of €3.2m in the first phase, part of which is to be paid on the date of acquisition, and part of which will be deferred to the 2011 financial year.
A second cash payment will be calculated based on the operating results for 2011 and will remain marginal compared to the base price.
