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December 5, 2008updated 06 Sep 2016 2:31pm

Religare selects Soffront CRM

Soffront Software, a mid-market CRM software provider, has announced that Religare Enterprises is using Soffront CRM to capture and maintain master data. Religare is a financial services group based in India and serves clients in retail, institutional and wealth spectrums.

By CBR Staff Writer

Religare reportedly selected Soffront CRM because of its flexibility, web availability, and system controls.

As a growing enterprise, Religare needed a flexible and adaptable system that would allow it to manage the dynamic nature of its data. Directly out of the box, Soffront is claimed to provide a web-based tool that is quick and easy to set up and deploy.

Soffront CRM enables to build screens, workflow and reports in a reduced time frame. The software is easy to use that coding skills are not needed. 

Gaurav Kohli, AVP for enterprise solutions at Religare, said: Because we provide multiple types of financial services from many different locations, duplicate and inconsistent data was becoming a challenge. We needed a single database that was also flexible, adaptable, easy to use, and accessible to all employees.

Earlier in November, Tatara Systems has reinforced customer-related activities using Soffront’s CRM software. Tatara Systems is using Soffront CRM to track customer service requests within the company and to enhance communication with customers

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