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September 22, 2008

Reliance Communications and BBC World News sign agreement for mobile content

Reliance Communications and BBC World News have signed a strategic agreement to provide BBC World News as a mobile streaming service 24 hours a day for Reliance Mobile users across India.

By CBR Staff Writer

Through this agreement, Reliance Mobile users can access the BBC’s live news and programming initiatives as they happen directly on their handsets.

Krishna Durbha, head of VAS business and marketing at Reliance Communications, said: Today lakhs of mobile phones on Reliance Communication network are unicast streaming enabled. Through these phones, Reliance Mobile customers can watch more than 11 TV channels 24×7. Our association with BBC World News will enable us to provide up-to-the-minute international news coverage to our subscribers.

Nachiket Pantvaidya, general manager of global channels for south Asia at the BBC, said: It has been our endeavor that the highest number of mobile users in India can have access to the in-depth, credible and up-to-the minute news coverage that the BBC is synonymous with. We are happy that our association with Reliance Communications has helped us facilitate the same.

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