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May 13, 2015

Reap business benefits with enterprise-wide mobility, says CA technologies

Overall customer satisfaction with mobility efforts remains low.

By CBR Staff Writer

A new study has found that enhancing customer experience is no longer the key factor for mobility adoption in the UK.

Over half of the organisations in the country are adopting mobility strategies to remain competitive, while just 3% of companies are focusing on improving access to mobile apps and services for their own staff.

UK companies themselves agree that only 16% of customers are completely satisfied with their mobile experience.

The study said 86% of UK businesses implementing mobility initiatives have either already seen, or expect to see, a speed up in time-to-market for delivering new apps and services.

Additionally, 84% of the respondents have seen or anticipate an improvement in customer satisfaction and an enhancement in the customer experience, while 51% expect increased employee retention and productivity.

44% of UK companies are already adopting an enterprise mobility strategy, while a further 46% plan to adopt it in the next two years.

CA Technologies senior director of presales for UK & Ireland Martin Ashall said: "There is ample evidence to confirm the adoption of an enterprise mobility strategy brings a clear advantage to stay competitive, with UK adopters reaping these benefits with measurable business results.

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"By adopting a holistic, enterprise-wide approach to mobility, with the customer at the centre, UK companies can offer their customers a more convenient and secure experience, while innovating compelling new services.

"Although the majority of companies offer a mobile solution, only a few are truly confident in the products and services that they offer. An enterprise wide mobility strategy solves that issue with better mobile solutions, faster time to market and overall customer experience."

Vanson Bourne conducted the global study, which was sponsored by CA Technologies, polling 1,425 senior IT and business executives on their mobility initiatives.

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