UK-based hosted CRM provider Really Simple Systems (RSS), has launched DribbleMail for its online CRM system, an advanced functionality mass-emailing application that is built into its core web based CRM system.
According to RSS, DribbleMail enables direct mail marketers to plan and execute high-impact, permission-based, email marketing campaigns with a steady flow of bulk emails for distribution over the course of a campaign.
In addition, the new system also allows marketing and sales departments to better monitor all individual email campaigns, tracking information from the initial sales lead through to the closing of a sale and beyond, enhancing customer management in the web based CRM system.
The company claims that the new functionality enables better management of mass emails and association with the simple hosted CRM system enables greater communication with prospects and existing customers alongside better reporting in the online CRM system.
John Paterson, CEO at Really Simple Systems, said: “By allowing online CRM users to schedule mailings to be ‘dribbled out’ over days or weeks, rather than all at once, marketers can even out lead generation, enhance the deliverability of emails and limit the amount of emails caught in spam filters.
“In addition, by integrating the emailing function into the online CRM system, users do not have to purchase a third party emailing system and, as DribbleMail is part of Really Simple Systems simple hosted CRM Software as a Service, (SaaS), offering, it is easily accessible from any computer connected to the Internet.”
