Real Madrid will deploy Cisco Connected Sports offerings at the Santiago Bernabéu Stadium to provide fans a better experience, as part of the club’s sports entertainment vision.
As part of the development, the Spanish club will deploy the Cisco Connected Stadium Wi-Fi offering, which will enable fans to use their mobile devices and smartphones to access several applications specifically designed to engage with the Stadium, as well as accessing Internet and social media during matches.
Fans connecting to Wi-Fi network for Internet connectivity will also help to free up cellular networks, allowing spectators to text and call throughout the games.
Along with Cisco StadiumVision, the two offerings will allow Real Madrid and its sponsors to connect with fans in entirely new ways.
Spectators will be able to catch all the action and enjoy exclusive content as the club will bring high-definition video of games to the numerous screens located throughout the stadium.
Real Madrid CIO Enrique Uriel said when Cisco’s Connected Stadium Wi-Fi and StadiumVision are available at the Santiago Bernabéu stadium, Real Madrid will take the fan experience at the Stadium to "another level".
"These leading solutions will leverage all the potential of a state-of-the-art custom-built, high-speed network and new applications, thereby allowing us to connect and engage our fans in ways never seen before in Europe," Uriel said.
The Cisco offerings implemented at the stadium will also provide a new communication channel which Real Madrid staff will be able to use for security and operational purposes and other services, including a better service to the press and other media.
In addition to this, there’s a whole spectrum of new possibilities to access content and engage with visitors during non-gaming days, especially for the Bernabéu stadium visiting tours, the companies said.
The Cisco Connected Stadium network at the Santiago Bernabéu Stadium will be designed to support the large volumes of high-definition video and Wi-Fi traffic that are generated during matches.
Cisco general manager and senior vice president of Sports and Entertainment Solutions Group David Holland said the company is delighted to be working with Real Madrid in order to make the Santiago Bernabéu Stadium the most innovative in the country and a model of reference in Europe.
"Industry leaders need to think creatively about how they can utilise the network as the platform to change the rules of the game and further engage fans. We are excited to see Real Madrid continuing to lead the way," said Holland.
