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November 15, 2009

Rapid Bridge expands LiquidPHY family with USB 2.0/3.0 PHY

Integrates IO, PHY function and test circuitry within IO slots

By CBR Staff Writer

Rapid Bridge has extended its LiquidPHY product family with the launch of USB 2.0/3.0 PHY, which it claims to consume less power, metal configurable and is atleast 60% smaller than comparable offerings.

The new product supports USB On the Go (OTG) connectivity and is fully compatible with the USB 2.0 specification and all updates from the USB implementer’s Forum (USB-IF). In addition, the new USB2.0/3.0 PHY meets or exceeds the new USB 3.0 super speed specifications, the company claims.

The LiquidPHY is a subsystem which utilises a system-level approach to achieve optimum performance, area and power profiles. It integrates the IO, PHY functions and test circuitry within the IO slots to create the smallest and fastest IO and PHY combination, Rapid Bridge said.

According to Rapid Bridge, the system level advantages of the company’s liquid platforms coupled with its metal programmability provide a combination of flexibility and performance to enable the next generation of IC designs.

Massih Tayebi, CEO of Rapid Bridge, said: “We are very proud of our engineering team’s accomplishments in developing the world’s smallest, yet feature rich, USB PHY. We believe our USB PHY will create significant value for our customers. The size and performance advantages are unprecedented and we invite chip designers to see for themselves. We are very excited about the opportunities before us.”

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