View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
August 24, 2015

Ralph Lauren’s smartshirt can read your heartbeat

PoloTech is embedded with silver fibres and a black box.

By CBR Staff Writer

Fashion designer Ralph Lauren is launching a next generation workout shirt PoloTech smartshirt that is capable of tracking the activities of the wearer.

Starting August 27, fashion conscious fitness junkies will be able to buy the smartshirt for $295. It features real-time biometric technology paired with an iPhone.

The fabric includes silver fibers woven into it for monitoring heart rate, breathing depth and balance, calories burned, steps taken, energy output, and stress levels.

The information is then gathered and processed in a detachable "black box" present in the shirt. The box is made of five connectors and a 3D accelerometer that captures intensity of movement based on three g-force measurements.

Users will be able to view the data through the PoloTech app, which will offer live biometrics, adaptive workouts and more.

The shirt is made of 70% polyester, 21% nylon, and 9% spandex. It can be washed after removing the black box.

Ralph Lauren corporate communications executive vice-president David Lauren said: "The Ralph Lauren PoloTech shirt will change the way you look at fashion and apparel.

Content from our partners
Why food manufacturers must pursue greater visibility and agility
How to define an empowered chief data officer
Financial management can be onerous for CFOs, but new tech is helping lighten the load

"It will give you knowledge you can use to lead a better life.

"This is a bridge between technology, fitness and style that approaches wellness and well-being in comprehensive and complementary ways. It will touch many parts of your life."

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
THANK YOU