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April 2, 1996

RADAMEC PINS HOPES ON TV DEAL

By CBR Staff Writer

This year looks like being a significant one for Radamec Group Plc, with a couple of important product launches happening in the first half. But last year was pretty good as well for the Chertsey, UK-based broadcast and defence electronics group as it turned in pre-tax profits for the year to December 31 up 33% to 1.3m British pounds, on sales that rose 16% at 12.5m pounds. Radamec has renamed some of the group’s companies to better reflect what they do. Radamec Broadcast Systems Ltd is what used to be known as Radamec EPO Ltd. Sales were up but profits down at the Camera Control Division, as investment was made in the US sales and marketing divison in New Jersey. The Virtual Studios division was only established in January, and will launch a television studio virtual reality system called Virtual Scenario in Las Vegas on April 15. It is a combination of Radamec’s studio robotic camera control technology and special effects technology from the British Broadcasting Corp, for which Radamec has an exclusive manufacturing and sales licence with the BBC. Chairman Len Whittaker said the launch is likely to be a highly significant event in the history of the company. It is likely to be pitched below the 1.5m pound price tag that the company claimed its competitors’ products go for.

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