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February 1, 1988


By CBR Staff Writer

Terry Lautenbach, who leaped into the IBM spotlight on his appointment as general manager of the new IBM United States, is noted for telling jokes against himself, according to the Wall Street Journal: in one, he relates how a former room-mate who hadn’t seen him for years demanded to know how he had managed to do so well at IBM when his performance at college had been unspectacular – I told him, says Lautenbach, if I can make something for $3 and sell it for $7, I guess I’m happy with 4% profit.

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