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April 5, 2009

QuickPlay Media launches new mobile TV service for BlackBerry smartphones

PrimeTime2Go enables subscribers to watch TV shows offline

By CBR Staff Writer

QuickPlay Media has announced the launch of its PrimeTime2Go, the monthly subscription fee-based mobile TV service that will be available in early May 2009 via the BlackBerry App World storefront, and is claimed to enable consumers to download and watch full-length episodes of shows on-demand including NBC’s The Office, CBS’s CSI, MTV’s The Hills, a part of MTV Networks, and The CW’s 90210.

QuickPlay said that it will offer PrimeTime2Go in the US on the BlackBerry Bold and BlackBerry Curve 8900 smartphones, which are currently available to AT&T and T-Mobile customers. The service will allow customers to browse catalogs of content and download selected programs to their smartphones in the background, thereby allowing them to use other services, while shows are loading.

The company claims that the subscribers will have the ability to watch the TV shows offline. PrimeTime2Go will also provide capabilities that allow consumers to pause a program, exit the application and then resume viewing from where they left off upon re-entering the service.

The company also said that the future enhancements to the PrimeTime2Go service will include the addition of new premium content from broadcast and cable networks and the extension of the service to other BlackBerry smartphones. Customers will also have the ability to subscribe to an entire season of shows and have them automatically downloaded to their device soon after their original air date.

Wayne Purboo, president and CEO of QuickPlay Media, said: With the PrimeTime2Go service, BlackBerry users will have fast and easy access to a vast library of popular content that’s worth watching. With the ability to quickly download and view the hottest television shows at an affordable price, whenever and wherever it’s convenient, PrimeTime2Go will give consumers an unmatched mobile experience while providing a strong revenue stream for content providers and operators.

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