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November 11, 2009

Qualcomm to streamline development of NxGen Brew platform phones

Includes optimisation of target devices and pre-distribution of products to device makers

By CBR Staff Writer

Qualcomm said that it is working with mobile software providers to optimise their offerings for its Brew Mobile Platform operating system, streamlining the process of commercialising new devices that offer a range of software applications.

According to Qualcomm, the mobile operating system platform Brew MP delivers features across all handsets and mobile devices and all 3G technologies. In addition to its integral support for Adobe Flash, the platform offers device capabilities such as touch screen, rich multimedia, window management, open platform extensibility and expanded support for native application development.

The company said that the software components such as Java virtual machines, device management, browsers, multimedia, instant messaging and calendar applications will be pre-integrated with Brew MP to help developers distribute applications to mobile device manufacturers prior to market launch of new handsets.

Reportedly, the joint effort covers core mobile software applications and technology, ranging from custom browsers and Java programming support to mobile social networking, email and messaging, graphics engines, multimedia, standards-based device management, location-based services and font management.

The company claims that this development addresses the challenge of fragmentation that developers face in developing applications for high-volume handsets. It enables developers to write for a single platform across multiple models and from multiple manufacturers and it provides benefit to each participating manufacturer.

Jason Kenagy, vice president of product management at Qualcomm, said: Qualcomm is working closely with key software technology providers in advance of commercial launches to optimise their solutions for devices running Brew Mobile Platform.

“This effort includes optimisation of target devices and pre-distribution of these products to device makers. Through this collaborative effort, Qualcomm and its software providers will help device makers achieve faster time-to-market and ease of development.

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Other key mobile software technology partners developing for Brew MP include: Aplix, Bitstream, Comviva, Monotype Imaging, Novarra, PDAger, PixSense, Scanbuy, Seven Networks, Yappa and UCweb.

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