Competition in the commercial transaction processing market has forced Pyramid Technology Corp to change its sales strategy from a geographical to an applications-based one – and the Mountain View company says the new marketing strategy is now in place worldwide. Each of its subsidiaries has set up specific business units for vertical markets. In the US Pyramid is looking to sign agreements with software houses developing applications for the finance, telecommunications, public and computer-aided software engineering markets. In the UK, service industries are included in place of software engineering and there is also an OEM and third party sales operation.
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