The World Association of Newspapers is backing its complaints, claiming that search engines take headlines and photos from other news sources without first seeking permission or offering payment. It is reportedly looking into ways of improving the relationship between search engines and content producers.

The Agence France-Presse publishing group has reportedly filed a suit against Google, accusing the search engine of offering its photos and stories without gaining permission. Until the two sides reach an understanding relating to the use of content online, legal action looks to be the only option for traditional media companies.