We’ve had loyalty cards and smart cards. Now, for seasoned drinkers in the UK, is the sozzled card that keeps track of how much you’ve been drinking even when you’re in no position to remember. The more you drink, the more points you accumulate and handily these points can be exchanged for … yet more drink. Bass Taverns, which runs 500 pubs in the UK boasts that it is the first to issue a pub loyalty card and says it has invested 5m pounds in technology that uses advanced thermal imaging techniques to update the card. For every pound they spend, drinkers get one point and 25 points is worth 1 pound off the next round of food or drink. With Bass prices around 2 pounds a pint in London, this means you have to drink 50 pints to be eligible for a free pint – if you can remember by then.
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