View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
October 2, 1997updated 03 Sep 2016 7:33pm

PUB LOYALTY CARD OFFERS UK DRINKERS BUY BACK AFTER 50 PINTS

By CBR Staff Writer

We’ve had loyalty cards and smart cards. Now, for seasoned drinkers in the UK, is the sozzled card that keeps track of how much you’ve been drinking even when you’re in no position to remember. The more you drink, the more points you accumulate and handily these points can be exchanged for … yet more drink. Bass Taverns, which runs 500 pubs in the UK boasts that it is the first to issue a pub loyalty card and says it has invested 5m pounds in technology that uses advanced thermal imaging techniques to update the card. For every pound they spend, drinkers get one point and 25 points is worth 1 pound off the next round of food or drink. With Bass prices around 2 pounds a pint in London, this means you have to drink 50 pints to be eligible for a free pint – if you can remember by then.

á

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU