Procter & Gamble-owned Pringles has formed a partnership with FremantleMedia, co-producer and licensor of the television series, and, in conjunction with the launch of the show’s sixth season, Pringles will launch an expansive marketing campaign.
The campaign will feature American Idol branded cans, an American Idol -themed 15-second TV spot running during broadcasts of the show and a video jingle competition to win tickets for the show’s finale.
Our partnership with FremantleMedia on American Idol marks a historical moment for the Pringles brand, said Paul Tepfenhart, Pringles brand manager. American Idol reflects all of our brand’s excitement and vitality while allowing our consumers to unleash their joy and love of Pringles.
