View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
May 1, 2015

Popularity boost for phablets, now second most popular device

The large-screened smartphones have soared in popularity in the last year.

By

Phablets have soared up the rankings to become the second most popular device category, according to Flurry Analytics.

Phablets now account for more than 20 percent of the device market, a threefold rise from a figure of 6 percent in January 2014.

This share was mainly taken from medium-sized phones, which lost a 9 percent share. Full-size tablets also saw their market share fall from 15 percent to 12 percent.

The research also found that despite the success of the iPhone 6 Plus, more Android users are willing to use phablets. 36 percent of active Android devices in March 2015 were phablets, compared to 4 percent of iOS devices. Also, since the dual launch of the iPhone 6 and iPhone 6 Plus, there have been approximately 2.75 times the number of iPhone 6s as Pluses.

Additionally, while in 2013 only 10 percent of Android phones were phablets, phablet share has risen to 27 percent, largely at the expense of medium phones.

The largest adoption of phablets was seen in Asian markets, with Taiwan and Hong Kong seeing 50 percent of active device users on phablets.

"The pace of mobile growth and shifting of consumer preferences continues to be the fastest we’ve witnessed in our lifetimes," the report concludes.

Content from our partners
The growing cybersecurity threats facing retailers
How to integrate security into IT operations
How Kodak evolved to tackle seismic changes in the print industry and embrace digital revolution

"20 percent of all active devices are now phablets, up from only 3 percent two years ago and we see no sign of this trend stopping. If there is one lesson to be learned in the phablet revolution perhaps it is this: Don’t bet against the Asian early adopter markets; they are usually onto something big."

Websites in our network
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED
THANK YOU