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April 24, 1997updated 05 Sep 2016 12:37pm

POINTCAST PLANS WEB BROADCASTING FOR VERTICAL MARKETS

By CBR Staff Writer

PointCast Inc, one of the earliest of the Internet push technology companies, has plans to customiZe its PointCast Network screensaver-cum-Web broadcast channel for a number of vertical markets. Generically called CommunityCast Networks, the products will have existing PointCast capabilities plus three to five additional channels for broadcasting industry-specific material. The Cupertino, California-based company, already has versions for the US Federal Government and petroleum industry, called Government Insider and Petroleum Industry Insider respectively, both released last October. It has also just delivered a version this week for IBM Corp’s network and systems management subsidiary Tivoli Systems Inc, called Manage IT, which the unit will use to distribute market-specific news and information to its strategic allies, alongside the regular news headlines normally offered by PointCast Network. According to Brian MacDonell, vice-president of Corporate Sales, PointCast hopes to announce by early June, versions for the healthcare, legal, real estate, and banking, finance and insurance sectors, and in a matter of weeks, it is also going to release PointCast 2.0, a rolling 32-bit beta version for Windows 95 with a new interface. It will not be abandoning its loyal Windows 3.1 following however, and says it will maintain the current, 16-bit version 1.6 but upgrade it for the look and feel of the 32-bit.

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