Ed Zschau, chief executive of IBM Corp’s AdStar subsidiary, says the company plans to become known as a consumer products company as well as the leader in commercial storage products, and would pursue all of the market opportunities in which it could offer unique products; he says AdStar aims to become the lowest cost producer in the industry, taking advantage of its technology, scale and commitment to quality; speaking at the product launch in San Jose, he said that AdStar would also become known, more than it is today, as a software company; it expects to have personal computer-oriented products in the retail market before the end of the year.
