The OraMetrix portal helps the company market its proprietary SureSmile orthodontic treatment system by enabling participating orthodontists, as well as company sales and marketing personnel, to access, customize, order and pay for SureSmile-branded marketing materials, said Pitney Bowes.
The SureSmile secure marketing portal is expected to help ensure the use of current brand assets by allowing site administrators to upload new brand materials and retire those that are obsolete. Authorized users can customize materials themselves, allowing customer service representatives to focus on other responsibilities. Pitney Bowes Marketing Solutions manages all printing, and fulfillment, as well as customer support for user inquiries.
OraMetrix offers orthodontists a diagnostic, treatment planning and therapeutic device costomization system for delivering precise, predictable and efficient orthodontic care.
The SureSmile Portal for OraMetrix combines 3-D imaging hardware and treatment simulation software with robotics that customize orthodontic archwires to reduce overall treatment time.
Art Fiordaliso, president of Pitney Bowes Marketing Solutions, said: The new portal helps OraMetrix and participating orthodontists by centralizing the marketing materials and campaigns needed to promote SureSmile campaigns. Previously, materials were available from static catalogs that quickly became out of date and orders required customer service assistance.
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