View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
February 8, 2013

Pinterest seeks new round of funding to make it $2.5bn company

In May 2012, the firm raised $100m financing.

By CBR Staff Writer

Pinterest is seeking to raise a new round of funding which would increase the company’s value to $2.5bn compared to its current worth of $1.5bn.

During 2012, the site’s number of global visits reached 48 million.

The firm operates a free photo-sharing website allowing users to pin and repin images of entities of interest, which are then themed in a grid.

Pinterest chief executive Ben Silbermann told the Wall Street Journal that the company is now studying a potential advertising model.

"A lot of last year was keeping up with growth [and] the big change with touch-screen devices. We’re building foundations to monetise," Silbermann said.

Currently employing 100, the scrapbooking firm was valued at $1.5bn upon raising money as part of financing round in May 2012 that generated $100m.

Since October 2012, the firm developed a team to interact daily with firms, while the following month it rolled out business accounts that enable firms to use their corporate name on their pinboard and to verify that they link to an official corporate website.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Pinterest has also been planning to introduce new data-analytics tools that allow firms to tracktheir Pinterest traffic and find users who interact based on their content.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.