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Technology / AI and automation

PICK SYSTEMS LOOKS TO EXPAND THIRD PARTY SALES

Irvine, California-based Pick Systems Inc is looking to expand its network of value added resellers and expects sales of its D3 database management system to take off more rapidly over the next few months as developers come up with more applications. Vice president of marketing, Ted Ellison, says D3, the revamped version of the Pick database for Windows 95 and NT (CI No 3,060) currently makes up around 25% of its revenues, but says this is expected to rise significantly as more users move over. The company currently continues to market two older versions of its database, Advanced Pick and R83. And while sales under Windows NT currently account for around 10% of total revenues, Ellison envisages this growing to between 60% and 70% over the next two years. D3 was written to run natively on Windows NT and is not a port, he says. Pick views the recent merger between its rivals Vmark Software Inc and Unidata Inc (CI No 3,263) as an event which will cause turmoil in the marketplace, and says it hopes to pick up further reseller agreements as a result. Pick Systems has always been heavily dependent on its two thousand or so value added resellers worldwide, and it is they who develop products for the vertical markets to which Pick technology sells. Pick has traditionally been strong in areas like manufacturing, wholesale/distribution, healthcare and education.

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CBR Staff Writer

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