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August 7, 1988

PHILIPS TRIES AGAIN IN THE PERSONAL COMPUTER MARKET

By CBR Staff Writer

Philips Business Systems is trying again in the personal computer market, this time trying to differentiate its offerings from the mass of MS-DOS – and, soon, PS/2 – clones by stressing the personal computer only as part of a larger system that plays on the firm’s strengths – Laservision video disk players, Compact Disk Read-Only Memories and embedded microcontroller Smart Cards: as part of its Europe-wide PC Plus campaign, Philips wants a UKP6m UK order book for personal computers by year-end, and is off to a good start with a UKP3.4m order from the Halifax Building Society for 1,000 micros coupled to Laservision players for in-branch training.

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