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May 31, 1987

PESCH AND CSK FORM JOINT VENTURE TO DEVELOP AND MARKET INFORMATION SYSTEMS USING DREXLER TECHNOLOGY’S LASERCARD

By CBR Staff Writer

Drexler Technology Corp, Mountain View, California has been extremely successful in winning licencees for its ingenious LaserCard optical memory card that burns data onto the tape coating of a plastic card, much less successful at making money out of the things: licencees range from British Telecom here to the cream of Japanese industry, and on May 21, two of them, US-based Pesch & Co and Japan’s CSK Corp announced formation of a joint venture to develop and market information systems using the card, under the name Genus Technology Corp; first product planned by Genus is a complete information system comprising optical memory device, read-write unit and customised software for an MS-DOS micro, which will initially be aimed at hospital management and medical applications.

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