Pervasive Software Inc has launched a new scaleable relational database and announced its intentions to expand its business further into Europe. The Austin, Texas-based company says that Scaleable SQL 4 is a high volume, low cost, embedded database which has been designed with the intention of eliminating a database administrator. It will be sold to independent software vendors and value added resellers who will be able to deliver an easy-to-operate application that can be personalised to suit specific user requirements. Pervasive, formally Btrieve Technologies Inc, a spin-out from Novell Inc, says that SQL 4 bridges the gap between desktop and enterprise database solutions and is maintenance free, running on Windows NT and Novell Netware. Pervasive has incorporated Inscribe, Visual Basic- compatible technology that enables the user to build application logic at the server, with triggers that effectively set business rules for users to abide by. If an individual tries to perform an operation that they have not been authorized to do, or the system picks up on something that looks to be incorrect or out of place, it will send a message to the appropriate person to query the transaction. An ODBC interface gives the user access to scaleable SQL and Btrieve data, part of the company’s family of products that were produced under its former name, which provides integration between applications and products. SQL 4 comes at a time that Pervasive sees as being prominent for relational technology. European marketing director, Michael Obst said: We think there’s been a pretty significant shift towards rational technology, this product brings the level of complexity and cost of ownership down. UK prices for the Scaleable SQL 4 client- server database engine begin at 820 pounds for 10 users, rising to 8,250 pounds for an unlimited number of users. SQL 4 will be primarily targeted at the accountancy market, which the company believes will lead to other areas. The product is immediately available in Europe and the US and will be launched in Asia this summer. Asia accounts for 22% of the company’s business, the US 55% and Europe 23%. The company has just opened a support and development center in Dublin and has plans to open an office in London by the summer. Obst says that the Dublin office will not only provide support for customers, but it will enable Pervasive to guage feed-back and build around the comments it receives from clients. In the past, Pervasive says people have not realized that they have a database embedded in their applications owing to its low maintenance. However, the company has decided to change that and come up with a logo stating Client Server In a Box to gain recognition and acceptability. In the long term, the company hopes that the logo will be seen as an industry standard, and in the short term that brand identification will gain market awareness.
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