Enterprise application software provider PeopleSoft Inc is turning its attention to medium-sized organizations and has established a new division to cater for its new customers. The Pleasanton, California-based firm will officially launch its middle market offerings in September, and says it will announce precise details nearer the time. PeopleSoft has said the division will cater for organizations with revenues typically less than $230m a year, but only in the US to begin with. Mark Lane, the company’s European marketing manager, says PeopleSoft doesn’t have any immediate plans to introduce the division into Europe. PeopleSoft is currently growing fast, recruiting around 50 new staff every week, and according to Lane the division has been established in order to continue with its own steady growth, and not as a competitive strategic move. Peoplesoft competitors such as SAP AG are making similar moves towards the middle ground but, according to Peoplesoft they are working through third parties and value-added resellers, and therefore have been running into problems on the services side.
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