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March 26, 1996

PC WORLD ESPANA MARKET SURVEY: 766,000 UNITS SOLD IN 1995

By CBR Staff Writer

PC World Espana recently published its annual survey of the personal computer market in Spain, reporting sales of 766,270 units in 1995, 25% more than the previous year. This figure contrasts strongly with the 2.5% growth registered one year ago. With respect to processors, Intel Corp continues to dominate the market with a share of 84.5%, followed by Advanced Micro Devices Inc (7.9%) and Motorola Inc (7.0%). The presence of Cyrix Corp and PowerPC is scarcely perceptible with 0.1% and 0.003% respectively. Pentium processors have increased their share of the market to 24.6% in 1995 from 4% in 1994, but 80486s still predominate with 56.3%, the most popular of these being the 80486 DX2 – 26.8%. The 80486DX4 accounted for 15.9% of all sales, while the most popular Pentium was the 75MHz (8.9%). Significantly, sales of the 80286 and 80386 commanded shares of just 0.1% and 0.2% respectively. 79.6% of all machines sold were desktops and 13.8% portables (less than last time). Servers held 4.3% of the market and workstations 2.1%. As in 1994, IBM Corp, Hewlett- Packard Co and Informatica El Corte Ingles SA continue to lead the market, but Fujitsu Ltd, Vobis Microcomputer AG and Siemens Nixdorf Informationssysteme AG have made notable leaps in the ranking order. None of the main companies featuring in the ranking list (those that sold more than 10,000 units) reported a drop in units sold on the previous year. In general, the market has become a little more fragmented, with the well-known manufacturers giving up some ground to some smaller companies.

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