Personal computer makers are likely to face continued pressure to keep prices low for the foreseeable future, former Compaq Computer Corp chief Rod Canion told Reuter in an interview: Anybody that wants to be successful in the computer business better be prepared to be very aggressive and have a lot of aggressive competition – in that environment, you can predict pricing pressure is not going to ease up; Canion, now chairman of the Houston-based consulting firm Insource Management Group, says that in his time at Compaq, customers were willing to pay a little more to ensure they got quality and performance but that as the market changed, they believed they could get quality, performance and low price, and now, that will never change.
