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January 9, 2011

PBS introduces app store for iPhone, iPod Touch

More than 300 hours of free video, including full-length programmes will be available

By CBR Staff Writer

PBS, a provider of online content and services, has introduced the App Store for iPhone and iPod touch, which feature more than 300 hours of free video, including full-length programs.

The company has also launched an Antiques Roadshow game app that will be available for the iPad, iPhone and iPod touch. The game app will allow players to virtually collect, appraise and bid on real antiques with new collectibles from different cities added regularly.

The PBS App for the iPhone and iPod touch features approximately 300 hours of free video, including full-length programming from FRONTLINE, PBS Newshour, and others, and scheduling details, previews, and a new tune-in reminder calendar that can be synced with iCal.

The company said that the new app was developed by PBS and Bottle Rocket Apps and comes on the heels of its App for iPad.

The Antiques Roadshow App enables players to collect and store virtual antiques based on images of real objects and actual values.

Further, players appraise and learn about each item’s history and value, while expert players can unlock a free play mode and scoop up extra rare items for their treasure chest.

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PBS interactive, product development and innovation senior vice president Jason Seiken said that with a huge library from nearly 360 member stations and 1,500 public media producers, the company is delivering a rich on-demand experience and is now one of the first broadcasters to bring full-length video to the iPhone.

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