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September 10, 2000

PartsAmerica.com Promises to Improve Auto Parts E-Commerce For Consumers

COMPANY PRESS RELEASE: Frustrated auto parts consumers who want to repair, maintain or restore their vehicles have a new friend on the Web today, thanks to the launch of PartsAmerica.com, a new site featuring more than one million parts and backed by major brick and mortar auto parts retailers Advance Auto Parts and CSK Auto Inc.

By CBR Staff Writer

Using PartsAmerica.com, consumers can diagnose mechanical problems online; identify and purchase the appropriate auto parts and accessories from a real-time inventory of more than $1.4 billion; and choose either in-store pickup, standard or expedited shipping, and in the near future, same-day home delivery.

Because of its exclusive partnerships with two leading auto parts retailers, PartsAmerica.com also allows consumers the flexibility and convenience of buying, returning or exchanging any part through 2,800 established stores nationwide.

Automotive e-marketplaces that concentrate on leveraging the Internet’s ability to provide consumers with access to large inventories in an efficient and convenient fashion and offer consumers a combination of online and offline retailing capabilities are more likely to succeed than others, says Thilo Koslowski, senior analyst, Gartner e-Market Intelligence Automotive.

PartsAmerica.com is all about solutions for people who care about their cars, said Brian McDermott, CEO, PartsAmerica.com. Our goal is to improve the auto parts buying process for consumers through market-leading support and service, product selection, inventory availability and order fulfillment.

Smartfix A Unique Tool

Created from years of compiled data from ASE certified master mechanics, SmartFix, PartsAmerica.com’s exclusive vehicle-specific diagnostic tool, walks registered users through detailed analysis of automotive problems to determine specific repairs and subsequent parts needs. It was created with data compiled from 1.5 million calls by service professionals to ASE-certified mechanics.

Developing accurate automotive diagnostics requires a team with hands-on repair experience, knowledge and a wealth of information, said McDermott. Through our partnership with Automotive Information Systems, the industry’s most respected auto diagnostic service, PartsAmerica.com provides our users with the information to get the job done right. PartsAmerica.com users can also send their more difficult automotive questions directly to the company’s ASE certified mechanics for a prompt response.

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Launch Discount

As a promotion to celebrate the launch of PartsAmerica.com, the company is offering customers 25% off most online purchases until October 31, 2000. This offer excludes oil, antifreeze, batteries and engines.

About PartsAmerica.com

PartsAmerica.com provides immediate access to more than one million auto parts with convenient in-store pick-up, guaranteed and highly responsive shipping capabilities and return options through 2,800 established stores nationwide. They also give expert car care advice to consumers who want to repair, maintain and restore their vehicles. The company will soon offer dedicated same-day delivery from all stores. The PartsAmerica.com team includes exclusive partnerships with Advance Auto Parts, Checker Auto Parts, Schuck’s Auto Supply and Kragen Auto Parts Stores.

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