Moscow’s electronics retail giant Partiya has opened a new store which it calls Virtual World, incorporating an Internet cafe. The new store is in Volgagradsky Prospect in Moscow. According to Vasily Seliuminov, head of the Computer Department at Partiya, it is the largest shop in Russia. Seliuminov says that 50 vendors and business partners participated in creating the supermarket and the total cost of the project was $1m. There is an Internet Cafe at Virtual World which is being used as an incentive for Muscovites to visit the store. After making purchases worth $200 customers will be entitled to 15 minutes free Internet access under the guidance of a Partiya specialist. Partiya’s partners in the project include data-communications provider SovAm Teleport, Intel Corp and Hewlett-Packard Co.
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